A Journey Through Time

Chronos Odyssey is not just an event; it’s a journey across epochs designed to illuminate the essence of our brand and the groundbreaking functionality of our latest series. Our vision is to divide the event space into four distinct zones, each representing a different time era – from the elegance of the past to the marvels of the future. These zones are not mere spaces but gateways, offering attendees – our time travelers – immersive experiences that align with the brand’s Swiss origins, modernity, sporty yet trendy aesthetic, and luxurious appeal.

Event Goals

Showcase Brand and Product:
Illuminate the unique selling points of our watches, including the unusual designs by a renowned architect, patented movement, and sophisticated shock absorbers, through interactive displays and experiential storytelling in each zone.

Engage and Attract:
Captivate potential customers by offering them a hands-on journey through time, where they can experience the brand’s legacy and innovation up close.

Luxury and Exclusivity:
Craft an environment that reflects the brand’s high luxury quotient, targeting our audience of 25 to 40-year-olds with a balanced appeal to both male and female clientele, positioning ourselves as a beacon of luxury in the competitive landscape near Jaeger-LeCoultre.

Memorable Entertainment:
Offer an unforgettable evening filled with engaging activities, performances, and culinary delights that resonate with the themes of each time zone, ensuring guests leave with lasting impressions.

Post-Event Engagement:
Encourage guests to continue their journey with us, driving traffic to our stores and digital platforms through exclusive offers and sneak peeks revealed during the event.

TIME TUNNEL

The Entrance

As attendees step into the Time Tunnel, they enter a space of transition, leaving the present behind to embrace the luxury of time travel. The design of this entrance echoes the precision of Swiss watchmaking, with reflective surfaces and matte textures that capture the interplay of light, creating a dynamic ambiance.

The circular structure guides guests with ambient lighting, enhancing the anticipation of the journey ahead. The reflective interior, along with the lighting, mimics the intricacy of a watch’s inner workings, symbolizing the brand’s craftsmanship. A large-scale model watch at the tunnel’s end acts as a focal point, linking the space to the product’s innovation.

The path is lined with interactive elements that narrate the brand’s heritage, engaging guests as they transition through the tunnel.

TIMELESS GALA

Central Presentation Area

The Timeless Gala area is the event’s centerpiece, wrapped in a cosmic theme with deep blues and sparkling lights reminiscent of a starlit sky. Here, the luxury of time is celebrated in an elegant, interstellar ambiance.

Space-inspired with archways resembling constellations that transport guests into the luxury of the cosmos. Carefully positioned lighting emphasizes the brand’s watches, centralizing the audience’s focus during key moments.

Surrounding displays offer an engaging narrative of the brand, while the central stage, akin to a watch face, commands attention for product showcases. The area’s lighting shifts to reflect the event’s progression, ensuring an immersive and luxurious experience.

EXPERIENCE JOURNEY

Demonstration Zone

The Experience Journey zone is where the technical marvels of the brand’s newest watches are not just displayed, but can be fully experienced by attendees. A ceiling installation of hanging lights mimics a galaxy, casting a soft glow on the watches below, enhancing their craftsmanship. Pedestal displays are strategically placed to invite close-up interaction, allowing guests to admire the intricate details of each watch.

Blue lighting and dark drapery create a tranquil atmosphere, focusing visitor attention on the watches’ designs. This space invites deep engagement, connecting the guests with the timepieces in a setting that reflects the brand’s fusion of innovation and timeless elegance.

Brand ambassadors are on hand to walk guests through the functionalities, ensuring an informed and tactile engagement with each timepiece. The cosmic ambiance is complemented by touchpoints where attendees can feel the materials, test the weight, and even listen to the watch mechanisms, enriching the trial experience. This zone is crafted to encourage active participation, allowing attendees to intimately understand and appreciate the innovation and luxury of the new watch series.